Hassan Joof

Lunar New year is a campaign that we do every year releasing a product around the celebration. I was tasked with helping direct, video editing and capturing the content which spotlights interviewing East Asian artists within the music industry

I was tasked with creating the product video for the Dr. Martens new ambassador product. Highlighting the softness and vesatility of the product. I wet with a different approach using a textured leather as the backdrop to add depth to the video.

Lunar New year is a campaign that we do every year releasing a product around the celebration. I was tasked with helping direct, video editing and capturing the content which spotlights interviewing East Asian artists within the music industry

Edited and interviewed for the Made in England handcrafting series

Dr. Martens On Stage is a series spotlighting up and coming artists in the music industry. I was tasked with interviewing and capturing artists who were performing at our MADE STRONG event in London

Our street style series which showcases what people wear during the Dr. Martens events. Consistently one of our most engaging series.

Views: 260K

Likes: 5.3K+

Summer Thrifting challenge is a social extension to our summer campaign. I directed, scripted, captured and edited the content for this series which was a timed challenge involving our Dr. Martens store staff being tasked with creating summer outfits around our three iconic products

Views: 563K

Likes: 7K+

A myth busting series I helped bring to Dr. Martens which is a social extension for our Durability campaign.

I was tasked with creating and directing the social extensions for our MADE STRONG campaign. Utilising the popular mic’d up series I saw being used in sports I shadowed our director throughout the shoot day to get his perspective on what it’s like to shoot with Dr. Martens

Views: 377.8K

Likes: 3.1K+

I was tasked with creating and directing the social extensions for our MADE STRONG campaign. Utilising the popular mic’d up series I shadowed our stylists throughout the shoot day to get their perspectives on what it’s like to shoot with Dr. Martens

Views: 35K

Likes: 1.8K

Alongside our Durability campaign I was tasked with creating and directing the socal content extensions.

Views: 66.6K

Likes: 5K

Comments & Shares: 293

I was tasked with creating a social extension for our campaign with the artist DEYAZ, this was a last minute project which I feel shows my ability to think on the spot and showcases my editing skills. I decided to create a culture piece interviewing DEYAZ on fashion and why he loves Dr. Martens using editing techniques to make the video more engaging.

Rock-En-Siene Festival - Paris

Views: 1.2M+

Likes: 56K+

Comments: 1.8K+

Staff Style

Views: 750,000+

Likes: 37,000+

Comments 250+

As an extension for the DrMartens street style I thought it would be a good idea to showcase our store employee’s style, the dr Martens employees are an integral part to the company and weren’t getting enough of a spotlight so I decided to make this into a series

Don’t Do it

Views: 380,000+

Likes: 35,000

Comments: 250+

One of my main roles at Dr. Martens is creating reactive content, spotting trends and sounds that can be used in short Tiktok videos, these videos are then shot on IphoIe to give the sense of a tiktok first video. combining two sounds together to create a funny lighthearted in-house video at our Camden store

DMsChallenge

Views: 300,000+

Likes: 6.5K+

I was the lead creative and was tasked with re-branding the DMsChallenge a callout to creatives around the world to create designs around our product.

One Side Perfection

Views: 520,000+

Likes: 50,000+

Comments: 190+

Reactive trending content using a viral sound and implementing our own brand tone of voice to it making a very simplistic video which garnered hundreds of thousands of views.

Views: 440,000+

Likes: 28,000+

Comments: 200+

I came up with the idea to take influencers to our factory in Northampton to showcase to people outside of the Dr. Martens world how we create our products, this is the social extension from the visit which performed extremely well on our platforms.

A social extension for our magazine “broken-in” which showcases the heritage of Dr. Martens and how the shoe has influenced and been a part of history. I created a social-first video which uses editing effects to make the book almost come alive

Views: 650,000+

Likes: 21,000+

Comments 200+

Understanding that our sandals were trending during summer we made a very quick social first video utilising transition effects to make the video more engaging

Interviews are something I brought to Dr. Martens whether it be quick fire questions, quizzes or culture interviews I thought it is important to tell stories and share experiences other people may have with our shoes or the collaboration products. This is an interview piece we did for our ‘The Clash’ product launch